NewsBreak is a fully-integrated, merchandising platform for the convenience store industry that converts fuel-only customers to multi-product purchasers, resulting in the increased sales of high margin, in-store products. NewsBreak’s SMART technology manages and distributes a content playlist to Pumptop and In-Store TV monitors and mobile devices based on key consumer buying variables and store specific sales data analytics to deliver targeted, relevant merchandising messages. By utilizing store specific variables and data analytics to drive playlists, the NewsBreak system becomes smarter and more effective the longer it is in use.
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