WARHEADS has added sour gummy Worms to its portfolio of sour candies.“The chewy category has consistently grown 3-4 times the non-chocolate category as a whole, so we were looking at opportunities to expand our portfolio in this space,” said Andy Telatnik, director of marketing for Impact Confections. “Why a worm? Well, worm shaped gummies are the No. 1 shape for sour gummies and the No. 1 preferred shape by kids. Three out of four kids loved the idea of WARHEADS coming out with a sour gummy worm.” WARHEADS Worms come in five-ounce and eight-ounce peg bags with a suggested retail price of $1.29-$1.89. Each bag contains three flavor combinations and a best-in-class sour level. Each peg bag is packed 12 per case. WARHEADS Worms will begin shipping July 2015.
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