The ICEE Co. has introduced a fun-mix ICEE mix in: ICEE Popping Candy. Mix-ins are hot in frozen beverages and ICEE popping candy is sure to add a blast of fun and burst of flavor to the coldest drink in town. Consumers simply purchase a package of ICEE popping candy along with their ICEE and mix it into their ICEE drink. The fun popping sensation and flavor lasts through the entire drink. ICEE Popping Candy will be sold in retailers nationwide. Retailers can purchase a counter display package containing 50 packs of ICEE popping candy. Each pack holds six grams of assorted fruit flavored popping candy.
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