The 100-day giveaway promotes Shell V-Power NITRO+ Premium Gasoline.
Shell is giving away a BMW every day for 100 days, between June 1 and Sept. 8, 2015 to celebrate the launch of new Shell V-Power NiTRO+ Premium Gasoline and its 2015 BMW endorsement.
Customers must swipe their Fuel Rewards card or enter their Fuel Rewards Alt ID to earn sweepstakes entries for a chance to win a car. Customers who don’t have a card can signup at www.fuelrewards.com. Customers can gain bonus entries with the purchase of Shell V-Power NiTRO+ Premium Gasoline.
Shell is awarding one daily prize for each of the first 99 entry days: a 2016 BMW 320i 3 Series Sedan and $5,000 cash. One grand prize winner will receive a prize consisting solely of: a 2016 BMW 320i 3 Series Sedan MSRP: $42,000 USD $5,000, and Shell Gasoline for One Year.
Based in Cranston, R.I., Seasons Corner Market stores and Colbea Shell stations, featured on the May cover of Convenience Store Decisions, are among retailers participating. “We are very excited that our Seasons Corner Market locations are participating in the Fuel Rewards ‘100 BMWs in 100 Days’ promotion for the new Shell V-Power NiTRO+ Premium Gasoline,” Michael Schiemer, digital marketing manager Colbea / East Side Enterprises LLC told CSD. “Customers are eager to enter such an incredible sweepstakes while saving money on their Shell gasoline in the process. Our staff is also very proud to offer customers the new Shell V-Power NiTRO+ Premium Gasoline that provides the best total engine protection you can get. We’ve already seen a significant number of new customers sign up for Fuel Rewards and an increase in Fuel Rewards card use.”
The sweepstakes is void in Maryland, New Jersey, Virginia and where prohibited by law.