Kellogg’s announced that it is revamping its Family Rewards program in the U.S., allowing customers to collect points automatically.
Members no longer need to enter codes found on the inside of packages, making it easier than ever for people to collect points and earn rewards. Plus, more Kellogg brands are participating in the program, so more purchases than ever provide points, which may be redeemed for high-value coupons, gift cards, sweepstakes and merchandise. Members can also donate to U.S. K-12 schools or a variety of hunger-relief charities.
Kellogg is the first consumer packaged goods company to use a combination of retailer frequent shopper integration and receipt scanning to collect points for purchase. With these technology enhancements, points for Kellogg foods purchased at U.S. retailers with participating frequent shopper programs will automatically be added to members’ Kellogg’s Family Rewards accounts, when shoppers link their retailer membership number to Kellogg’s Family Rewards.
For purchases at retail locations without participating frequent shopper programs, members can simply take a photo of their receipts with their mobile phones and text or upload them to Kellogg’s Family Rewards to collect their points. Members can also use a digital camera or scanner, and upload receipts from their computers, if they prefer.
Programs like Kellogg’s Family Rewards have become an important part of the U.S. retail landscape, driving consumer engagement with the companies whose products they purchase. According to AC Nielsen, more than 60% of U.S. households say loyalty programs are important in their shopping decisions. However, despite their popularity, one of the challenges people have with these programs is collecting and entering points tied to purchases.
“The Kellogg’s Family Rewards program is already a terrific benefit to our U.S. consumers; the website has more traffic than all other Kellogg U.S. websites combined,” said Larry Bruck, Kellogg Company vice president, Global Marketing. “We’re confident the new technology will encourage even more people to participate in the program since it’s even easier to collect points to earn rewards.”
In addition to the technology enhancements, more U.S. Kellogg brands are now participating in Kellogg’s Family Rewards. These brands now include Pringles, Murray and Murray Sugar Free cookies, Kellogg’s Origins cereal, Keebler Ready Crusts pie crusts, and Cheez-It Crunch’D.
While members no longer need to enter codes found inside packages to capture points, Kellogg’s Family Rewards will continue to provide the same valued benefits:
- Same points per product purchased;
- Same catalog/rewards and values;
- No change in daily/weekly point limits; and,
- Current points remain in participants’ accounts.
The new technology will also support national and retailer-specific promotions. Kellogg launched its Family Rewards program in the U.S. in 2012.