Pucker up for the newest sour and sweet Slurpee flavor debuting in 7-Eleven convenience stores July 1.
A new Slurpee flavor is hitting the 7-Eleven Slurpee machine for its 100 Days of Summer, beginning July 1, 2015, and its sure to be a consumer favorite. Inspired by fan requests and the trend of purchasing these items together, 7-Eleven is combining the popular candy, SOUR PATCH KIDS, with the Slurpee to create a new sour and sweet experience for customers.
This summer, the world’s largest convenience store retailer has teamed up with #1 Sour Candy brand, Mondelēz International’s SOUR PATCH KIDS, to make summer more delicious with the introduction of the newest Slurpee flavor, SOUR PATCH Watermelon, also with support from 7-Eleven’s long-time beverage partner, Fanta.
Fruit flavored Slurpee flavors are the most popular among 7-Eleven customers and SOUR PATCH KIDS are one of the top-selling candies at 7-Eleven. This new SOUR PATCH Watermelon flavored Slurpee really fits the bill, while also adding a new sour flavor twist.
“We’re always working to take Slurpee to the next level,” said Dennis Phelps, 7-Eleven vice president of food service. “And its summer, a time when watermelon flavor is a natural fit. The new SOUR PATCH Watermelon Slurpee tastes delicious—it starts off a little sour, but always ends sweet.”
According to Laura Gordon, vice president marketing and brand innovation, 7-Eleven really listened to our customers to develop this new offering. “New social listening tools give us the ability to interact directly with customers, learn what they want and quickly experiment with products and flavors they love. Our customers were already buying SOUR PATCH KIDS with their Slurpee drinks, and drinking Slurpees through sour straws—so we know Slurpee fans will love it.”
“The new SOUR PATCH Watermelon flavored Slurpee lets us bring our sour and sweet experience to consumers in a whole new way. We know teens love SOUR PATCH KIDS as well as Slurpee so this is the perfect collaboration to delight our consumers outside of our traditional candy experience,” said Tara Apisa, senior brand manager US Candy & Halls at Mondelēz International.
Tim Jones,vice president of convenience at Mondelēz International said that he was happy 7-Eleven captured the “Kids” and he was “proud and excited to work with 7-Eleven to join two of America’s great brands – SOUR PATCH KIDS and Slurpee – into one fun and unique experience for the 7-Eleven customer this summer.”
Slurpee and SOUR PATCH are also taking the fun online making an appearance in the upcoming digital movie musical SUMMER FOREVER, from Relativity Digital Studios, which follows three lifelong best friends who vow to make their last weekend of summer the most epic of their lives with a “YOLO” pact to chase dreams, sing loud and face fears all before beginning “adult life”.
There will also be a “SOUR PATCH Slurpee Selfie Challenge” fan campaign coming mid-July where fans will have the chance to show how they eat their SOUR PATCH KIDS and drink their SOUR PATCH Watermelon flavored Slurpee.
SOUR PATCH Watermelon Slurpee is available exclusively at participating 7-Eleven stores nationwide. The cost varies by location and size of the drink, ranging from $1.20 for a small to $1.70 for an extra-large.