Pepsi has released new aspartame-free Diet Pepsi. This new soda, created to meet consumer demand, still has the refreshingly crisp, great taste fans have come to expect from Pepsi. Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will now be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort has kicked off to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.
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