Zone 8 Beverages has unveiled three new coconut-milk based, fruit-infused smoothie beverages, including Orange Dream, Pina Colada and Mango Delight. The new Zone 8 smoothies are non-GMO, non-dairy, gluten-free, soy-free and sweetened with real fruit. Coconut milk based smoothies are a solution to the consumer demand for non-dairy alternatives. The products are also shelf stable, providing flexibility in shipping and merchandising. Packaged in 16.9-ounce plastic bottles, the Zone 8 smoothies have a $2.79-$2.99 SRP. Smoothies have grown rapidly, driven by consumption habits of time-pressed consumers who skip meals and often depend on quick meal substitutes for nutrition. Continued growth is expected in the smoothie category due to the healthier aspects, convenience and portability of the category.
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