The Hershey Co. is relaunching the TAKE5 Bar with the help and ideas of Millennials. The TAKE5 is the layered combination of five classic ingredients —pretzel, caramel, peanut butter and peanuts, all enrobed in rich milk chocolate—that create the perfect salty-sweet, chewy-crunchy remixed snack. The bar is tailor-made for the new generation. Hershey and the TAKE5 brand partnered with Millennials to help relaunch the bar. Marketing students, and months of engagement with a special panel made exclusively of diverse Millennial-aged students, helped spark the big idea behind the new TAKE5 brand look and feel. The new wrapper, hitting shelves and online now, includes a textured black background with a bold, green logo co-designed by the group. With each of the five key ingredients distinctly deconstructed on the wrapper, the new package has the taste-appeal and transparency this group of consumers seeks out in the candy aisle.
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