Morinaga America Foods Inc., maker of Hi-Chew, has launched a new Hi-Chew Sours candy line. Morinaga America (sales arm of the company) is now taking orders for Lemon, Lime and Grapefruit Sours in a mixed peg bag, and plans to follow up with more new products in coming months. Hi-Chew Sours are a key element of the company’s new aggressive U.S. marketing plan. Hi-Chew has long been the best-selling chewy candy in Japan, and is highly successful throughout the rest of Asia. In recent years, the original Hi-Chew has enjoyed unusually strong sales success in the American market, inspiring top convenience store distributor Harold Levinson Associates (HLA) to honor Morinaga America as “Confectionery Vendor of the Year 2015.” The new Sours version seeks to address demand from a broader set of customers in the rapidly evolving U.S. market. Hi-Chew Sours are initially being offered in a new 3.17-ounce peg bag.
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