WhiteWave Away From Home has introduced new STōK Single-Serve Cold-Brew Coffee to its coffee bar portfolio. Cold brew is the fastest growing coffee beverage, expected to grow 149% by 2018, equaling $23 million in sales. (Nielsen Custom Database IAOC ending Dec. 31, 2014). STōK is brewed low and slow at a cool temperature for a minimum of 10 hours to bring out every drop of smooth, bold, one-of-a-kind STOKness. Made with a proprietary Arabica-based blend and using a higher ratio of coffee beans to water than typical hot brewing—the cool steeping process removes bitterness, resulting in smoother taste. Single-serve 13.7-ounce bottles are available in Mocha, Vanilla and Not Too Sweet Black varieties made with only simple ingredients, such as coffee, milk and cane sugar. STōK Single Serve Cold-Brew Coffee is currently available via direct store distribution channels in four markets, including Boston, Denver, New York City and San Diego.
For More Information From WhiteWave Foods Co.
(888) 620-9910
www.SToKcoldbrew.com
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