Shock Top is shakin’ things up this year starting with the brand’s first ever refresh or “full bottle” makeover. The new look and feel will still embody the vibrant, carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism and spirited energy. As part of the rollout, Shock Top will be launching a new campaign, featuring its new tagline, “Cheers to What’s Ahead,” and will introduce new SKUs throughout the year, each packed with tons of delicious citrus and creative, unexpected flavors. To kick things off, Shock Top is rolling out its new Spring Citrus Variety Pack starting today. Flavors include Holy Citrus, Ruby Fresh, Lemon Shandy and Belgian White.
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