In August 2017, Coca-Cola Zero got a new name, new look and an even better-tasting recipe with the U.S. launch of Coca-Cola Zero Sugar. Coca-Cola made the delicious taste that Coke Zero fans love even better and a lot like a Coke, without the sugar and calories. Coca-Cola Zero Sugar has a new packaging design that looks more like Coca-Cola. The iconic red Coca-Cola disc will now be featured on the familiar black background known by loyal Coke Zero fans. The design also prominently features “zero sugar” text to emphasize the drink does not contain sugar. These packaging changes support the Company’s “One Brand” strategy.
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