Shamrock Farms unveiled new branding and packaging to be used across all ready-to-drink (RTD) products nationwide, starting this March. The company tapped award winning packaging and brand design firm Flood Creative to lead the effort. The team built the new branding based on research showing a tremendous opportunity to leverage the Shamrock Farms name to reach a mainstream audience. An updated Shamrock Farms logo now sits in a field of vibrant green on top of all Shamrock Farms RTD products, unifying the brand while connoting the pure, fresh and healthy Shamrock Farms milk inside. The new PET bottle is slightly indented on the sides making it easy to grip and hold on-the-go for an active lifestyle. The new look is debuting with the Rockin’ Refuel protein-fortified milk line from December to March, where new graphics spotlight appetite appeal and delicious taste, while showcasing protein content and flavor variety. Meanwhile, the new Cold Brew Coffee and Milk bottle will now feature graphics to showcase the blend of pure, fresh Shamrock Farms milk and Colombian coffee inside.
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