Coca-Cola Co. has introduced Dunkin’ Donuts Ready-to-Drink (RTD) Iced Coffee and is preparing to launch new flavors to the line. Since its launch earlier this year, Dunkin’ Donuts RTD coffee has been responsible for 67% of segment growth. In late Q1 2018, Coca-Cola is adding Cookies & Cream to the existing lineup of RTD coffee. Cookies & Cream introduces a new flavor that has tested well in terms of uniqueness, purchase preference and brand fit to the category. In September 2018, it will launch Pumpkin Spice RTD coffee for a limited time. Dunkin’ Donuts RTD coffee is part of Coca-Cola’s growing RTD coffee portfolio, which also includes Gold Peak, illy and McDonald’s McCafé Frappés. Dunkin’ Donuts RTD Coffee is made with Arabica coffee blends, real milk and sugar in a variety of flavors, including Original, Mocha, French Vanilla, Espresso and the new Cookies & Cream. Dunkin’ Donuts RTD Iced Coffee launched nationwide in February 2017. Cookies & Cream will launch in March 2018.
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