BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving, and BODYARMOR water, a premium sport water designed by athletes, for athletes. BODYARMOR LYTE debuted in Peach Mango and Cherry Berry flavors. In 2018 more flavors will be added including Blueberry Pomegranate and Orange Citrus. They will be available in 16-ounce and 28-ounce bottles in c-stores across the U.S. BODYARMOR also recently unveiled the brand’s newest flavor, “Knockout Punch,” designed specifically for its partnership with the UFC (it is now the official sports drink of the UFC); available ONLY in c-stores in 28-ounce bottles. SRP: 16-ounces $1.50-$2 and 28-ounces $2.49-$3.
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