Crave Better Foods Inc. is re-launching its iconic frozen ice cream sandwich: Original Chipwich. The Chipwich now features premium ingredients for today’s discerning consumer. With production underway, the Original Chipwich is available for retail as a three-sandwich multipack (SRP $4.99) for both grocery and convenience stores. The individually-wrapped Chipwich has a SRP of $1.99. New York City, 1981: the Chipwich makes its delicious debut, becoming an instant classic. In 2011, the brand disappeared from store shelves after a 30-year run, leaving a gaping hole in the category. Now, with a new parent company dedicated to making the classic even better, the Chipwich is back and ready to reclaim its iconic status. Today’s Original Chipwich sits squarely in the premium frozen dessert category, featuring the highest-quality ingredients, with nothing artificial.
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