XYIENCE (pronounced zi-ence), maker of zero calorie/zero sugar energy drinks made with all natural flavors and colors, has introduced a fresh can design and a convenient four-pack package. The new enhancements more clearly communicate the brand’s key value propositions and further meet the needs of consumers. The redesign features a crisp white background and a larger, more prominent placement of the product’s zero calorie/zero sugar benefits. Each can is also now represented with a highly visible top color band designed to easily differentiate among flavors. The upgrades create clearer product visibility on store shelves and a more visually appealing choice for consumers. XYIENCE’s new four-pack package has a SRP of $6.99. The new four-packs will be available in the brand’s three top-selling flavors: Cherry Lime, Mango Guava and Frostberry Blast. XYIENCE is available nationwide with a suggested retail price of $1.99 – $2.29 per 16-ounce can.
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