Nutrient-Enhanced Performance Drink

vitaminwater active is a new nutrient-enhanced performance drink with sports drink-level hydration and electrolytes from natural sources that launched regionally in late 2017 and has just started to roll out across the country. The brand, which has been dubbed “the sports drink for the rest of us,” will be supported by a creative campaign featuring “Sorta-fit Guy” —the world’s first non-celebrity, sorta-fit endorser. He is setting out to show the world that working out can be a part of your life, but shouldn’t be your entire life.

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