A new, triangle-shaped, Japanese rice ball snack, Tri Onigiri is now launching in convenience stores in the New England market. The product is the latest healthy alternative to sushi for people on the go from the creator of yuso, with new packaging and exciting new flavors. The triangle-shaped rice ball – known as onigiri in Japanese – is a popular food all over the world, including parts of Asia, Europe and now the U.S. Tri Onigiri is made in small batches in Massachusetts. The fresh, refrigerated snack is a high in protein, low in fat update on the 1,000-year-old rice balls, which date back to 11th century Japan. Tri Onigiri’s spicy filling is surrounded by sushi rice and wrapped in crunchy nori, a pure, dried, crunchy seaweed. It is available in two savory flavors: Sriracha Salmon and Spicy Hummus. The refrigerated snack has a nine-day shelf life. The wholesale distributed price is $3.33 (SRP $3.99-$5) per piece and a pack of six pieces is $20. The minimum order is three packs (18 pieces). Sample the product and meet the founder at the New Brands Pavilion at the Summer Fancy Food Show, June 30-July 2.

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www.trionigiri.com