Hyper-Local Campaign

Perrier has introduced a new limited-edition collection: PERRIERxWILD. These uniquely wild glass bottles, designed by New York-based artist Juan Travieso, are being introduced in the U.S. as part of a hyper-local campaign focused in Bushwick New York. The limited edition collection will be available in select locations in Brooklyn throughout the summer. PERRIERxWILD marks the next chapter in a long history of the brand collaborating with some of the world’s most distinguished contemporary artists. The limited-edition collection includes three exclusive designs, featuring Travieso’s signature vibrant, majestic animal characters – and glow in the dark. Available in 330-milliliter glass bottles, the custom-designed bottles perfectly captures the wild spirit of Perrier.

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