You own a bunch of stores all varying in size and age. Over the years, product assortments and sets have come and gone, and you have ridden certain designs into the ground. Each of your stores needs a refresher, but you do not know where to start. How does a multi-unit operator approach this? This…
Technology Is Changing the Customer Experience
Bill Gates, founder of Microsoft, famously said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don’t let yourself be lulled into inaction.” Think how much has changed in the convenience store industry in the past 10 years. Restaurant-quality…
Food Marketing’s Secret Weapon: Sampling
I remember my first interview with a convenience store chain. I had just spent nine fast-paced years with Little Caesars Pizza as the national marketing director. We had grown from 1,300 stores to 5,000 stores in less than five years, and had revenues exceeding $3 billion. My role was to oversee all of the field…
Creating Customer Experiences, Not Transactions
Recently, I spoke for the sixth time at the M-PACT Show, which is the largest gathering place in the Midwest for energy and convenience industry leaders. It is one of my favorite places to present. This year’s presentation was called There’s a New Store in Town – Are You Ready for the Disruption? This was…
Know the Full Advantages of Foodservice Technology
Technology is continuing to change the face of foodservice in convenience stores. With every passing day, month and year, better for-you foodservice options continue to infiltrate the convenience store industry. Slowly but surely, the c-store industry is broadening its foodservice options for customers in a way that rivals restaurants. In fact, according to Nation’s Restaurant…
Mastering Sales Forecasting Basics
Before rushing to technology, understanding sales forecasting basics can help position convenience store retailers for success. By John Matthews A while back, a gentleman that wanted help selling his company approached me. I listened to him describe all the attributes of his company and I was intrigued. He gave me an overview of the past,…
Building a Strong Team Fosters Success
There are many factors in creating good managers. Trust is a key consideration. By John Matthews Retailers require good people to reach their goals and convenience stores are no exception. Surrounding yourself with talented people enables all ships to rise—the company, the employees and yourself. While developing an impressive team does not happen overnight, it’s…
Honing the Category Management Process
So many products, so little time. By John Matthews. A category manager will massage their planograms in search of the “unicorn” of displays, spending hour upon hour trying to get it just right. While the customer clearly appreciates the latest products, sometimes they just appreciate their product in stock and on the shelf. It can…
Conducting a Foodservice Focus Group
Gaining knowledge of what distinguishes your foodservice program requires due diligence and asking some questions. By John Matthews Convenience store operators continue to plunge into foodservice with the hopes of stemming the tide of lower margins with high-margin foodservice offerings. While the degrees of foodservice can vary greatly from chain to chain, the approach to…
Evaluating Retail Real Estate Sites
A real estate evaluation form can save you time and aid you in decision making. By John Matthews. Evaluating new retail sites for the multi-unit operator can be a daunting task. The operator is constantly chasing a number of potential opportunities only to have a few select sites come to fruition. Complicating the site selection…