SnackWell’s is reformulating its products, which will now be made without high fructose corn syrup, partially hydrogenated oil, artificial flavors or colors. Recently acquired by Back to Nature Foods Company L.L.C., a portfolio company of Brynwood Partners VI L.P., SnackWell’s is now looking to build on the success of its signature products—the Vanilla Creme Sandwich Cookies and Devil’s Food Cookie Cakes—and is reinventing itself by reformulating its products and expanding its product line. As part of the brand revitalization, SnackWell’s is also unveiling a new brand logo, tagline and packaging. SnackWell’s has also launched a new Devil’s Food Cookie Cake flavor—Chocolate Mint—and 100% Whole Grain Chocolate Chip Cookie Bites, which are school-compliant and made in a peanut-free facility. Earlier this year and inspired by SnackWell’s’ top-selling Creme Cookie Sandwiches, the brand launched SnackWell’s Minis in Vanilla and Chocolate in retailers nationwide.
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