Today’s Idea of the Day: Use limited time offers (LTOs) to drive brand awareness, urgency and new customers to your store. Limited time only products that arrive seasonally can help make your store a destination and build a craving with customers who will be excited to return for the product when it again appears on…
CSD/NAG Idea of the Day: Collectibles
Today’s Idea of the Day: Put a date on collectibles. If you’re selling collectibles, such as cups, toys or other items, be sure to put the date on the item. Customers like to collect items over a long period of time and look back at how long they’ve been collecting them and recognize which item…
CSD/NAG Idea of the Day: Consumer reviewers
Today’s Idea of the Day: Have consumers review and tweet/post about your new food items. Customers today trust reviews by other consumers more than they trust advertisements. If you’re debuting a new food item, bring in a group of customers and allow them to taste test the new addition to the menu. Then ask them…
CSD/NAG Idea of the Day: Foodservice P&L
Today’s Idea of the Day: Develop a foodservice P&L. If your chain intends to take foodservice seriously, then a product and loss (P&L) report created just for foodservice can help you take your food game to the next level. The P&L should monitor waste/spoils, inventory, sales, purchases, labor costs and determine the net margin after…
CSD/NAG Idea of the Day: Social Media
Today’s idea of the day: Hire a 17 year old to do your social media. No one has their finger on the pulse of social media trends quite like today’s teenagers. They know what’s trending and where better than anyone. When the 17 year old turns 19, move them to another role at the company…
CSD/NAG Idea of the Day: Classes for Managers
Today’s idea of the day: Give classes to help managers at each store learn how to read a P&L. By teaching managers how to read a profit and loss (P&L) statement you’re also showing them what you are tracking and how you are tracking it, how losses impact the company and the costs and expenses…
CSD/NAG Idea of the Day: Commit to new products
Idea of the day: When testing a new food product, be it a roller grill item or a grab-and-go sandwich, commit to testing the product in a big way. Some stores cautiously test new items by only putting out a small amount of the new item and then slowly adding more if they’re selling. Instead,…
CSD/NAG Idea of the Day: Digital gift cards
Today’s idea of the day: Offer digital gift cards as an option alongside your physical gift card display. Younger generations prefer to do things on a mobile/digital platform when possible and digital or electronic gift cards are no exception. While many customers appreciate having a tangible gift card, you can boost sales by also offer…
CSD/NAG Idea of the Day: Compete on Snacks
Today’s idea of the day: Look at what supermarkets are doing with food snacks and see what you can replicate. Snacks today span more than chips and meat sticks. As customers turn to snacking throughout the day, prepared food bites that they can eat either between meals or as they graze all day long are…
CSD/NAG Idea of the Day: Partner with Local Schools
Today’s idea of the day: If you offer a pizza program consider partnering with local schools to supply pizza for their pizza days and other events. Schools frequently have pizza days for kids and/or for teachers and staff. Wouldn’t it be great for business if all those pizzas were coming from you? Consider offering them…